Our Mission
Trade Screens for Sunsets. Bring the WILD back into our lives.
At Weekend Wild, we believe childhood should be built on open skies, muddy shoes, scraped knees, and golden-hour memories — not endless scrolling. Today’s kids spend more than 7–9 hours a day on screens, and it’s changing the way they learn, play, and connect. Nature is the antidote. Fresh air, freedom, and real adventure builds confidence, creativity, and joy.
Our mission is simple:
Use apparel as a force to help kids unplug and get outside again.
WHY WE GIVE BACK
Every hoodie, tee, or hat you buy helps fund outdoor access for kids who need it most.
We donate 10% of profits to organizations that encourage kids and communities to get outside, discover nature, and learn through real-world adventure. From youth outdoor programs to nature camps, gear libraries to local sports leagues — your purchase makes outdoor experiences possible.
You aren’t just buying merchandise.
You’re helping rewrite a childhood.
WHAT YOUR PURCHASE SUPPORTS
Your order helps fund:
- Youth nature camps & outdoor education trips
- Local sports sign-ups and activity fees
- Safe gear for families who can’t afford it
- Community hikes, cleanups, and outdoor events
- Programs that teach kids how to explore, create, and adventure without screens
Every product pushes back against a culture that tells kids to sit still, stay inside, and scroll.
Weekend Wild exists to remind them they were born to move.
OUR PROMISE
We commit to:
- Transparency about where donations go
- Supporting verified Michigan - youth organizations
- Showing impact updates so you can see the lives you’ve helped
- Continuing to design apparel with purpose, not noise
This brand is bigger than clothes.
It’s a movement to help kids discover the world beyond their screens — one sunset, one trail, one wild moment at a time.
JOIN THE MOVEMENT
Every day offers a chance to look up, unplug, and get back outside.
Wear the mission. Share the mission. Live the mission.
Weekend Wild
Where childhood gets its wild back.